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Opportunity: Hispanics have a voice. Help them create relevancy. |
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| Hispanics are growing by twice the rate of non-Hispanic whites in the US. |
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Opportunity: ROI is both short and long-term. Loyalty is waiting to be captured. |
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| 2050, the US population will be 30% Hispanic. Currently, 15.4% (46MM). |
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Opportunity: Provide a compelling reason to be trusted. Use a culturally-tailored approach |
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| 2010 Census to Reveal Greater Influence and Relevancy of Hispanics in the US. |
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Opportunity: Companies must be proactive to invest and capture this significant market. |
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| Median age of the white US population is 40+; for Hispanic-Americans, 27.6. Hispanic enrollment in college will increase 45% by 2016. |
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Opportunity: Young Hispanic Professionals seek “success to significance” guidance. |
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| New Books and Case Studies Reveal the Impact of Hispanic Professionals |
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Opportunity: Sustainable success with Hispanics comes from building trustworthy, authentic and meaningful relationships based on knowledge and know-how. |
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| As a Latina, I clearly understand our differences within the "Hispanic Community", but at the same time, our similarities make us stronger in the US and these are the aspects we should all work in. Thanks for summarizing them perfectly! Thanks for remaining us who we are and why we are here for! Hispanics are innate leaders!" |
| --- Maria Fernanda B., MBA |
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| "We (Hispanics) have work ethics beyond comparison. Being from the X generation, my parents' unwavering example of "working hard" and "doing the right thing" shaped my vision of leadership and integrity." |
| --- Joyce D., CSP |
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| We need that "link" or "bond" as a community to pull one another up to the next level. If everyone takes that as their responsibility... to help another Latino up to the next level we begin to put people in positions to do this exponentially. It is beyond networking....it is about getting Latinos to the next level. " |
| --- Pablo G |
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