Joe Kutchera is the author of Latino Link: Building brands online with Hispanic communities and content (Paramount Books) and has worked in interactive marketing for over ten years. During his tenure at Time Warner, he built web properties like CNNExpansion, Quien.com, CNNMoney, ThisOldHouse.com, and Warner Bros. Online. At ContextWeb, he build its Spanish-language ad network in Mexico and the U.S. Hispanic market.